Schoenzeit Kosmetik Corporate Design and Website - Gregory Grafik-Design

Schoenzeit Kosmetik Corporate Design and Website

Hey New appearance

Schoenzeit Cosmetics Burgdorf had an outdated appearance and came to me with the request to create a new logo and a mobile-friendly website. After some back and forth, a new corporate design was gradually determined. The focus and challenge of the project was to combine timeless design with beauty and classics.

logo

The logo was born from the idea that the company as well as every customer can become a butterfly. The initials “SZ” by Schoenzeit are integrated in the logo and give a coherent, clear picture and get a curvy touch to the curved “Z”.

Personalized Responsive WordPress website

After several design suggestions a direction was taken and the programming of the website took its course. The challenge to the website was simple as well as complex: because the many offers of the company are charged very differently, several templates should be easily adapted by one click. On the one hand, listings are required in order to be able to show a clear presentation of the individual sub-offers, on the other hand, additional information can be added to various offers. The same applies to the gallery options. In order to ensure flexibility, the WordPress CMS had to be designed in such a way that all content could be adapted to suit the needs of a layman. In the future, every employee can adapt content without having the design suffer.

User experience

In order to enhance the user experience and to give the website visitors a positive experience, Buttons can be integrated at the end of every page and also a search can be started. The visitors should reach the page they are looking for with as few clicks as possible. As an additional element, the logo was integrated into the website as a preloader as a small animation. This completes the appearance and ensures a visual feedback that the page is loaded. This avoids that the user is overwhelmed.

Schön, schöner, Schoenzeit

(translation:Beautiful, more beautiful, Schoenzeit)

The first impression counts and with great feeling we have created a new look together. In keeping with the visual appearance of the shop, a lot of white space was used. On the one hand the brownish violet and on the other hand a kind of brown / beige filter on the pictures serve as contrasting colors. So the website got a new, beautiful and fitting look and the user experience is now guaranteed on all mobile devices. Take a look!